What Incentives can be used to Shift Drivers away from Traffic Peaks?

Can Spatial Analytics Combined with Behavioral Economics Ease Congestion? (Tod Newcombe, Solutions for Government Technology Jun. 3, 2014)
Also discussed here:  Beyond Congestion Pricing: Reducing Traffic Problems by Changing People’s Commuting Habits (Tod Newcombe, Governing, Jun. 4, 2014)
And here: Urban Engines

Today we review an article that suggests that the solution toreduce traffic congestion is to offer drivers incentives to not drive at peak volume times, based on a statistical analysis of driving behavior and timing of rush hours. Smart cards can be used not only for incentives but also as a source of information about hot spots frequency and location.



To see Key Quotes and Links to key reports about this post, click HERE


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