Is Learning about Climate Change like Having a Colonoscopy? (5 page pdf, Richard C. J. Somerville, Earth’s Future, Dec. 16, 2013)
Readers of this blog know that it focuses on the links between urban pollution and health. Today we review a short article that addresses the challenge of communicating the facts of climate change and why so many people seem to want to avoid knowing that or even deny that it exists. The article observed that the same reaction is found when some people are faced with the hard realities of medical disease, especially ones that end in death such as heart attacks and cancer. Further, a poll revealed that over half (55%) of those responding did not want to know about their risk to disease because of their fear of knowing the answer, a phenomenon called “health information avoidance”. But most of those who did want to know the risks (82%) also wanted to know the options available to deal with the disease. Turning to communicating climate change, the author reasoned that a little priming of the pump by providing more about policy options could produce more understanding and support for those policies and less climate change information avoidance and denial. Let’s hope.
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