Also discussed here: A Carbon Fee For Your Business? Microsoft Can Help(Sustainable Business, Dec. 13, 2013)
And here: The Carbon Neutral Company
Today we review a plan and guide that Microsoft developed to make itself carbon neutral by the use of a carbon free and a process to make an inventory and monitor carbon use, collect a carbon fee and then invest it in ways that would accelerate the carbon neutral end state.
Although many forward looking companies and a few governments have put carbon pricing into their future plans, Microsoft is the first to actually implement such a plan. While carbon taxes and cap and trade approaches have been tried and generally failed, what makes the Microsoft plan appealing is its simplicity- the fee is flexible based on consumption of carbon use multiplied by a carbon price that is set externally. Another key feature is the use of targets which not only provides managers with a goal for carbon use but also an investment outlook with key revenue targets which can be used to purchase things that would accelerate the whole process. The bottom line is that Microsoft openly declares that they are doing this because it is good for the bottom line, promotes efficiency and transforms the company to a sustainable one – what is holding so many municipal and national governments back from emulating this?
To see Key Quotes and Links to key reports about this post, click HERE