How Does Green Messaging in Transportation Affect Behaviour?

Ecopass traffic sign delimiting restricted are...

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The power and value of green in promoting sustainable transport behavior (11 page pdf, David Gaker, David Vautin, Akshay Vij and Joan L Walker, Environmental Research Letters Volume 6 Number 3, Jul. 26, 2011)

The question addressed by the review article today is how much does a “green” choice influence behavior when applied to transportation choices. The evidence presented indicates how much extra consumers are willing to pay per pound of emissions reduced (15 cents) and how this compares to how much time is saved, another strong motivator.

To see Key Quotes and Links to key reports about this post, click HERE


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